Tuesday, July 1, 2008

Re: Accountingability

Response from London Mabel:

Not for me, bebby! I'm allergic to counting calories. (And do keep in mind that the BMI is not a great tool.)

Check out this book next time you're at Chapters--it's coool.



Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose–instead of gain–ten to twenty pounds in the coming year?

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